New in the shop

The Santa Cruz Classic Dot Youth Mesh Trucker Hat Structured 5 panel mesh trucker hat features twill faced foam, direct embroidery at front, full c...

The Santa Cruz Classic Dot Youth Snapback Hat Unstructured 5 panel snapback hat features 5 panel, twill faced, direct embroidery at front, interior...

The Santa Cruz Classic Dot Kids Mesh Trucker Hat Unstructured 5 panel mesh trucker hat features twill faced, direct embroidery at front, full curve...

The Santa Cruz Tie Dye Dot Chest youth short sleeve t-shirt features small front and medium back Santa Cruz Tie Dye Dot Chest logos printed in soft...

The Santa Cruz July 4th Dot V2 youth short sleeve t-shirt features small front and medium back Santa Cruz July 4th Dot V2 logos printed in soft han...

Fit Guide Fits true to size, but a tad smaller than a T-shirt. Size up for a looser fit. Benefits The most technical Utility Top in our line. B...

Fit Guide Fits true to size, but a tad smaller than a T-shirt. Size up for a looser fit. Benefits The most technical Utility Top in our line. Bu...

The RB4474D sunglasses combine bold geometrical frames with a subtle cat-eye shape for a striking yet effortless look. Crafted from nylon and propi...

Inspired by the iconic Wayfarer Sunglasses, this style has been redesigned with slightly larger rectangle lenses, fresh new frame colors, stunning ...

A global icon, timeless, authentic, and effortlessly self-assured. The Wayfarer Classic channels the magnetic presence, where culture meets attitud...

Frame description Frame Shape - Square Frame color - Polished Tortoise Frame material - Nylon Temple color - Tortoise Lens information ...

Frame description Frame Shape - Square Frame color - Polished Tortoise Frame material - Nylon Temple color - Tortoise Lens information ...

Unleash your inner star with the Blacked Out collection by A$AP Rocky, merging Ray-Ban's most iconic styles with Rocky’s fierce aesthetics and mode...

Ray-Ban Warren Bio-based RB4396 Sunglasses are a classic rectangle frame made with bio-acetate having 67% bio-based carbon contnet. RB4396 is desig...

100% Cotton heavyweight t-shirt. Garment-dyed and pre-shrunk for a broken-in feel. Birdwell detail on front and back.  SPECS Fit: Regular fit. ...

Building on our line of classic SurfNyl® boardshorts, the 300 is constructed using over 60 years of knowledge of making the world's best boardshort...

100% Cotton heavyweight t-shirt. Garment-dyed and pre-shrunk for a broken-in feel. Birdwell detail on front and back.  SPECS Fit: Regular fit. ...

100% cotton heavyweight t-shirt. Garment-dyed and pre-shrunk for a broken-in feel. Birdwell detail on front and back.  SPECS Fit: Regular fit. ...

The 808 is an 8" inseam, medium-length classic-inspired stretch boardshort, designed and built for function, utility, and mobility. Our modern clas...

New for 2026. Made in the USA in limited quantities. The 300 Comp Stripe is constructed using over 60 years of knowledge of making the world's best...

High-profile 5-panel trucker with bold Brixton transportation patch. Built with classic trucker attitude. This high-profile, structured 5-panel hat...

Two-tone snapback with embroidered catch and release fishing graphic. Built for long days by the water. This snapback features a clean two-tone des...

Medium-profile cotton snapback with vintage Brixton field patch. Classic structure with heritage-inspired detail. This medium-profile snapback feat...

Water-friendly boonie hat with floatable brim and adjustable features for serious outdoor adventures. Built for adventures where the unexpected is ...